Maluma starred in a commercial in the 2021 Super Bowl – Music and Books – Culture

The reggaeton paisa has been the image of a beer in the United States for two years now.

Maluma confirms that the trip he took to Jamaica was fundamental to his career and his life.

Maluma released an album a few weeks ago, inspired by his experiences during a trip to Jamaica.

By:
Culture

February 7, 2021, 9:18 PM


As usual every year the Super Bowl it will be the starting window for various commercial brands; of course: the final of the American football league is an event that attracts about 120 million viewers.

Several commercials featuring stars from the worlds of music, film, television and sports alternated during the breaks of the American football final. While space was preserved, the impact of the pandemic was reflected in the small number of advertisers and in the decline in trailer launches from the year’s major premieres – another item hit by the COVID-19-.

We recommend: see the best Super Bowl commercials of 2021 here

For two years, Maluma It is the image of the Michelob Ultra beer that presented a new line on the night of the Super Bowl. In the commercial you don’t see the reggaeton from Paisa, but rather an impersonator of him, the same happens with the tennis player Serena Williams and the actors Megan Fox, Lucy Liu, Silvester Stallone and Don Cheadle, who ultimately is the only one to appear.

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It is not the first time that the paisa reggaeton has been part of a campaign of the drink of which it is an ambassador; In 2019, he starred in a commercial – which premiered in the Super Bowl that year.

Maluma has just released the album ‘# 7DJ (7 Days in Jamaica)’ – which is based on his experiences from a trip he took to Jamaica – and which came out after his successful ‘Papi Juancho’ which he presented last August. .

Culture
On Twitter: @CulturaET

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