You can now apply makeup from your home with the power of AR

Google’s new shopping feature will allow people to try on virtual makeup, the company announced in a blog post. Another feature shows the products on different models.

Only lipstick and eyeshadow are part of the feature. It’s also limited to a few brands, such as L’Oréal, MAC Cosmetics, Black Opal, and Charlotte Tilbury.

Gif of a user swiping through different models and seeing what different shades of eyeshadow look like

You can see how different shades look on different skin tones.
Image: Google

To try it out, you can search for the line you are looking at. If it’s a supported brand, you’ll see a new card with a model and the specific color they’re wearing.

To change the shade, use a list at the bottom; to change the model, use the list at the top. It seems like Google and their partners have added models with quite a wide variety of skin tones to make it easier for you to find someone who is right for you.

If you want to see what it would look like you, there is a button “Try it”. Clicking this will launch the camera and apply make-up digitally. As with the models, you can change the shades.

Photo of someone with digitally added makeup

With the interface you can choose which color you want to “fit”.

A comparison of the same makeup using Google's AR sample and the real thing

On the left is the AR preview of NYX’s Vivid Brights Sugar Rush eyeshadow, and on the right, I’m actually wearing NYX’s Vivid Brights Sugar Rush.
Mitchell Clark

(It’s worth noting that my makeup skills are a bit rusty, but you can get a sense of how well the shade blends in in real life.)

The facial recognition works much the same as a Snapchat filter, which is to say pretty well, but not perfectly. For example:

Photo from the app where he tried to add eyeshadow to my upper lip

Like any AR, it isn’t perfect.

This feature is rolled out when people hesitate to go to a brick-and-mortar store and use a common tester. I didn’t order the products so can’t say how true the AR is for real life, but at least it should give you a better idea of ​​how the shade will work with whatever look you go for.

Google has some examples in their blog posts of what to try. Some of the most notable were the Stila Glitter and Glow and NYX Vivid Brights Creme Eyeshadows and the Revlon Lip Polish Vinyl Ultra HD Lipstick – talk about a name that appeals to tech enthusiasts.