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A day before his halftime show at Super Bowl 55 in Tampa, The Weeknd is partnering with the NFL and sporting goods brand Wilson on a limited edition Super Bowl football collaboration.
The Super Bowl LV Wilson x The Weeknd Football is made from premium Essex black leather, with The Weeknd’s “XO” logo printed in silver foil on the front panel of the ball.
Handmade by the famous Horween Leather Company in Chicago, the football is finished with a subtle black NFL Shield and Wilson script logo on one side and the Super Bowl LV logo and play date on the other. Wilson says only 55 of these will be released on his website, making it a real collector’s item for football fans and fans of The Weeknd alike.
Wilson
Super Bowl LV Wilson x The Weeknd Football, $ 200, available from Wilson
As part of the partnership, the NFL and Wilson will be auctioning off one of the footballs signed by The Weeknd, with all proceeds contributing to Feeding America and their mission to end child hunger. Read more about the auction here.
The football partnership is a collaboration between the NFL, Wilson, The Weeknd’s record label Roc Nation, and lifestyle marketing company Bravado.
Related: How to Watch Super Bowl 2021 Online for Free
If you can’t get your hands on The Weeknd’s football, Wilson’s website has a number of other commemorative game footballs for sale starting at $ 14.99. The roster includes kids’ mini footballs, all the way up to a replica of genuine leather Super Bowl football that can be emblazoned with the logos of the Kansas City Chiefs or Tampa Bay Buccaneers, the two teams competing for the NFL Championship tomorrow.
Wilson has been the official football provider for Super Bowl Sunday since its inception, and the iconic NFL match ball has been affectionately named “The Duke,” after the nickname given to legendary New York Giants owner, Wellington Mara. Wilson says the words “Commissioner,” “Made in the USA,” and “Wilson” are the only ones that have appeared on every Super Bowl game ball since the games officially began. Read more at Wilson.com.