Why MicroStrategy Keeps Buying Bitcoin

On March 12, Michael Saylor, CEO of MicroStrategy, announced that the company had collected an additional 362 bitcoin, worth $ 15 million, adding to its massive treasury of BTC. At this point, Saylor and MicroStrategy have shown the market that they believe the dollar price relative to bitcoin is irrelevant – they will collect bitcoin at any price.

The strategy behind this feverish buildup is actually quite simple. Saylor has articulated that he believes the best way forward for the company is to do nothing but focus on its strengths: selling business intelligence software, taking the profits, and storing value … just not in dollars.

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