While ‘Despierta América’ continues to increase its rating, ‘Hoy Día’ continues to fall… Two weeks have passed since the new show’s debut the morning of Telemundo and despite the effort and small changes they make to the process, the audience still doesn’t seem to fall in love
According to the numbers, it reflects Nielsen, the official rating meter, dropped his audience even more in the second week ‘Hoy Día’ than in the first week, while ‘Despierta América’ rose
If we give a little bit of detail in the numbers that the audience gives you that decides whether or not to see them, we find that, after a The big morning drop of Telemundo in their numbers on Wednesday, February 25 had a big rise in the rating the next day, by chance (or not) coincides with the premiere of ‘La Suerte de Ada’, the mini soap created with Adamari López.
And after that rise, it went down again on Friday … What happened? Accidentally? More audience on Thursdays? Or is the weight of the mornings still in Adamari for the public?… Then we share with you every day so that you can draw your own conclusions.
MONDAY 22 FEBRUARY:
With the general public ‘Wake up America’ earned 669 thousand (last Monday 574 thousand), while ‘Hoy Día’ didn’t even make it half of its rival, 271 thousand (last Monday there were 333 thousand)
If we go to the audience that understands the ages of 18 to 49 years old, ‘Despierta América’ reached 219 thousand (last week 174 thousand) and ‘Hoy Día’ earned 74 thousand (the week before 99 thousand)
TUESDAY 23 FEBRUARY:
With the general public ‘Wake up America’ surpassed its day Monday, reaching 700 thousand (Last Tuesday there were 590 thousand). ‘Hoy Día’ continued to fall 260 thousand (Last Tuesday there were 275 thousand).
If we go to the audience that understands the ages of 18 to 49 years old, ‘Despierta América’ has dropped from the previous day to 206 thousand (191 thousand last week), and ‘Hoy Día’ fell even more, 61 thousand (the week for 88 thousand).
WEDNESDAY, FEBRUARY 24:
With the general public ‘Wake up America’ fell from the previous day to 672 thousand and ‘Hoy Día’ rose from the previous day to 296 thousand
If we go to the audience that understands the age of 18 to 49, ‘Wake up America’ fell from the previous day to 203 thousand and ‘Hoy Día’ also fell to an almost alarming number for a national show with the talent and production it has, they reached 53 thousand
THURSDAY 25 FEBRUARY:
How we tell you, On Thursday, ‘Hoy Día’ had a striking rebound that does not match the numbers they had achieved so far, that is, since they started. Coincidentally, it coincides with the premiere of ‘La Suerte de Ada’.
But also ‘Wake up America’ had a positive difference in appreciation, let’s not forget that they presented that day the show’s talents who would represent them in ‘Look Who Baila All Stars’ in its 2021 season.
How were the numbers? A) Yes …
With the general public ‘Despierta América’ rose to 716 thousand and ‘Hoy Día’ also climbed in its audience, reaching 342 thousand
If we go to the audience that understands the ages of 18 to 49 years old, ‘Despierta América’ rose to 269 thousand, and ‘Hoy Día’ almost doubled the previous day by 94 thousand
FRIDAY 26 FEBRUARY:
Wake up America had the lowest number of the week among the general public, at 558 thousand Y ‘Hoy Día’ dropped to 287 milesl.
In the audience that understands the ages of 18 to 49 years old, ‘Despierta América’ fell from the day before to 190 thousand and ‘Hoy Día’ lost that audience that it had conquered 76 thousand the day before
In conclusion, based on Nielsen’s rating numbers, in the second week of ‘Hoy Día’, ‘Despierta América’ outperformed them by 128% among the general public and by 204% between the ages of 19 and 48
WHAT HAPPENS WITH THE MORNING ON TELE?
In the morning stories, actually Telemundo has never been able to dethrone Univision, on very few occasions managed to beat him or be close to him in certain marketsHowever, the difference between these two weeks was greater than normal.
‘Wake up America’hosted by Karla Martínez, Alan Tacher, Francisca Lachapel, Raúl González, Carlos Calderón, Chef Yisus and Satcha Preto, at the time of the premiere, he doubled his strategy and they contain more stories, more exclusive offers and more entertainment. Guests whose audience is seeking, and possibly even handled scandals, and others that weren’t expected, like Alan Tacher’s fight with Giovanni Medina
What changed in Telemundo’s morning? Some of the presenters, Arantxa Loizaga and Nacho Lozano joined, who were expected to join the team in the new study, but so far we see it leaving from Mexico.
Together with Nicole Suárez, they fill the morning with newsThe first two hours they are almost entirely devoted to the present, together with the kitchen with chef Alfredo Oropeza, Y then entertainment with Adamari López and Chiquibaby is included
While we can’t say for sure why we still don’t like ‘Hoy Día’ as expected or how the rating should reflect this, in Social networks claim that they don’t know the presenters, that it’s boring, that it has too much news and even the issue that makes Lozano editorial on US issues while in Mexico.
Either way, they only last two weeks, and you still have a chance to win and fall in love with the audience if they listen to what they want and try to give it to them.