Wapa strengthens Puerto Rican ties with the new image

If “como tú Puerto Rico” seemed like an expression of national pride, “Wapa is Puerto Rico” will be much more so.

This is the slogan the television station is launching today in an interest to strengthen and celebrate ties with Puerto Rican roots, as detailed in a press release.

The new house style will be presented together with a ‘jingle’ of 90 seconds that viewers can see today during the broadcast of the program ‘Pegate al noon’. It will be released specifically at noon.

“We’ve been working on this amazing project for three months and we’re extremely excited and extremely proud of it. Wapa has been the Puerto Rico channel for years. The viewers have made us part of their family. We are promoters of Puerto Rican and international talent, expanding our programming and exposing our artists in the diaspora. For those living outside of Puerto Rico, we are their emotional connection to their country, ”President Jorge Hidalgo said in writing.

As part of the new image and business evolution, the channel’s facilities are labeled with the new logo that integrates the motto. Likewise, the website www.wapa.tv, social networks, staff uniforms, and all imagery identifying Wapa will bring to Puerto Rico.

“Puerto Ricans are proud of their flag and their island. With this new image, we want to celebrate the evolution of Wapa with the country.” We want to acknowledge the history of the channel, its people, the experiences we share, the beauties they have shown here and remind our viewers that they are part of our history and that Wapa is Puerto Rico ”, added the director to.

One of the first to hear about this initiative was Governor Pedro Pierluisi, who welcomed the recognition being given to Puerto Rico. “I thank WAPA TV president Jorge Hidalgo for visiting La Fortaleza to present to me the Channel’s new campaign highlighting Puerto Rico as a tourist destination,” said the governor.

The original concept was conceived by the President, while production was led by the Promotions Department of Wapa Televisión. The campaign song was directed by Pepe Ojeda, who wrote it and created the musical arrangement, while Juliana Ortiz created the choreography.

For this campaign, Wapa’s talents were registered all over the island. Some of the iconic places visited were: Old San Juan, La Parguera in Lajas, Parque de Bombas in Ponce, Laguna del Condado, Hacienda Carabalí in Río Grande, Cerro Mime in Orocovis, Finca Friday in Utuado, Lechonera Los Amigos in Cayey, Villas del Mar Hau in Isabela and Cueva del Indio in Arecibo, among others.