Walt Disney World begins testing facial recognition technology

ORLANDO, Fla. – Walt Disney World is now testing a new facial recognition technology at the Magic Kingdom theme park.

The new technology captures an image of a guest’s face and converts it into a unique number, which is then associated with the form of admission used to access the park. Disney said on its website that the test is completely optional and limited, as guests with reservations make their way through the park’s turnstiles.

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“At Walt Disney World Resort, we are always looking for innovative and convenient ways to improve our guest experience, especially as we navigate the impact of COVID-19,” said leaders on their website. “Looking to the future and the shift in focus to more non-contact experiences, we are conducting a limited 30-day test using facial recognition technology.”

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Disney took a series of steps on its website to let guests know about the test and what to expect.

Disney encourages guests who use the technology and return to the theme park to use it again when they re-enter.

Officials said the process will help them see how the technology is progressing and working during the guest experience.

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Officials said they implemented technical, administrative and physical security measures during the tests designed to protect guest information from unauthorized access, disclosure, use and alteration. Officials stressed that the security, integrity and confidentiality of guest information is extremely important. Disney said any information and photos taken during testing will be discarded 30 days after the test ends.

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Children under 18 can participate, but only with parental consent.

Testing is now happening until April 23.

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