‘Today’ had its opening week of what promised to be an innovative, original show, with more information and news. ‘Wake up America’ It redoubled its strategy and based its strength on stories, also original, but with entertainment as its foundation … Who has the audience? Which one of the two knew how to give them what they liked?
‘Despierta América’ was the winner in this debut of Telemundo’s morning show, and not only that data will grab your attention as we do, the Univision morning program received more ratings than the previous week, and ‘Hoy Día’ fewer songs than ‘Un Nuevo Día’, which was canceled to make way for it .
As we know? This is all based on the number Nielsen, the official rating meter that guides both television outlets and advertisers in choosing where to promote their products.
Who determines the assessment? You, the audience that chooses every morning what they see, who they turn on their television on and who they stay with … Below we describe, with evidence, what we tell you.
Monday, February 15, the day of the long-awaited debut of ‘Hoy Día’, the Telemundo show reached 332 thousand with the general public, while ‘Despierta América’ surpassed them with 574 thousand
In the ages ranging from Aged 18 to 49, ‘Hoy Día’ earned 99 thousand, while ‘Despierta América’ reached 174 thousand homes, almost double
When we go to the next day Tuesday, February 16the results are even worse for Telemundo’s morning show and much more favorable for Univision’s.
We repeat, according to Nielsen, the official assessment meter, last Tuesday the general public fell ‘Hoy Día’ to 275 thousand (5% less), while ‘Despierta América’ rose to 590 thousand (12% more)
What happened between the ages of 18 and 49? The Univision’s morning show went to 192 thousand (35% more) and Telemundo’s morning show fell to 88 thousand (1% less than the previous day).
In other words, averaged over the first two days of ‘Hoy Día’, its competitor, ‘Wake up America’ surpassed it by 91% with the general public and 97% among the ages 18 to 49
But the most striking thing would not be to verify that ‘Hoy Día’ wouldn’t have reached the public’s tastes for now, but even ‘A Nuevo Día’, the show that was canceled to make way for this one, and that it came due to a major crisis of the loss of the public, had more appreciation than the new program. Here we show you.
As we tell you, day of the long-awaited debut, ‘Hoy Día’ earned 332 thousand from the general public, a week before, Monday February 8, ‘A New Day’ surpassed them by 347 thousand
Between the ages of 18 and 49, on your first Monday, ‘Today Day’ earned 99 thousand, as did ‘A New Day’In other words, the innovation couldn’t overcome whoever left because it no longer worked with the public’s tastes.
What happened this week with ‘Despierta América’ where they put their war strategy, if we compare it to their last week?… In the case of the Univision morning show, with this extra effort to keep the audience from going to ‘Hoy Día’, he managed to outdo himself. Here we show you.
How we tell you, Monday 15, ‘Despierta América’ earned 574 thousand from the general public, and a week before it reached 521 thousand, that is, they won themselves 8 days later.
What happened to the 18 to 49 year old audience? It is On Monday they earned 174 thousand, while on Monday they earned 134 thousandOnce again they outdid themselves.
What is the conclusion based on the figures of Nilsen, the official assessment meter? … That ‘Hoy Día’ could not have conquered the public for now, while ‘Despierta América’ seems to continue to better understand what our Hispanics are looking for and even, if they redouble their efforts, they win themselves over .
Now it remains to be seen whether the Telemundo morning show manages to get its space, listen to what the audience is asking of them, put it into action and conquer, or whether ‘Despierta América’ will continue to lead the audience. The weather and you, who watch TV, decide.