Los Angeles, United States.
A series of videos in which an imposter posing as Tom Cruise using the hyper-realistic technique deepfake sum over 11 million views on TikTok, where countless users admit that they cannot distinguish whether the content is false.
The viral profile It has brought back concerns about this mechanism, which, thanks to artificial intelligence, enables highly detailed identity forgery and is increasingly used in advertising campaigns, as well as propaganda and disinformation strategies.
The fake Tom Cruise videos They went live last week with a post showing his stunt double-waved.
“If you like what you see, wait for what comes next,” said the fake Cruise before repeating his familiar laugh, in the same tone.
In a second video, the imitator he falls before telling a surreal anecdote with Mikhail Gorbachev, while in the third he does a magic trick in a short shot showing the details of the replica.
“I’m going to teach you some magic, it’s all real”, ironically insists cheater
Tom Cruise, the real one, has not participated in any of the publications that have not yet been withdrawn or highlighted TikTok
The social network explains in its regulations that it removes false content if the purpose is to deceive users, but as in this case, the profile they are uploaded to has a username deeptom cruise, does not see the need to do so, although, as the comments show, many users have not noticed that detail and believed what they saw.
“Deepfake”, a form of spoofing that will grow rapidly
The “deepfake” o ultrafalsos, What are they videomontajes hyperrealistasThey become “almost ordinary” because it becomes easy to make them; a practice that has fun aspects, but also dangerous because of its ability to mimic identities.
They are created by falsifying a person’s face and voice video and audio files using artificial intelligence, with a quality that makes it difficult to distinguish reality from fiction.
With this technique, it is possible to see former President of the United States Barack Obama (2009-2017) and hear his successor, Donald Trump, (2017-2021) say that he is a “complete idiot”; listen to a false speech by the President of Russia, Vladimir Putin, or see dead stars in new advertisements, such as the case of Spain’s Lola Flores.