Travis Scott’s new ‘Cacti’ agave-spiked seltzer will be in stores in 2021

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AB InBev (BUTTON)Budweiser brewer, Corona and Stella Artois, announced the new drink on Thursday. Scott, whose record label is called Cactus Jack, says the seltzer – made with blue agave from Mexico – was inspired by his love of tequila. It comes in lime, pineapple, and strawberry flavors.

“Cacti is something I’m very proud of and put a lot of work into,” Scott said in a statement. “I’m really excited to release this in 2021 and see other people enjoy it.”

Although the shelves of seltzers are now full of big names, sales continue to skyrocket, according to Nielsen. There are more than 65 brands on the shelves, compared to about 30 brands last year.

In the first 10 months of the year, hard seltzer sales reached $ 3.2 billion, an astonishing 188% increase from the same period a year ago.

Rapper Travis Scott and Anheuser-Busch's new Cacti agave-spiked seltzer will go on sale in the spring of 2021.

Nielsen said White Claw remains the top-selling drink, with Truly Hard Seltzer in second, Bud Light Hard Seltzer in third, and Corona Seltzer in fourth.

Anheuser-Busch already sells Bon & Viv, Social Club Seltzer, Natty Light Seltzer, and Bud Light Seltzer. Sales of those brands were a ray of hope for the brewer after the pandemic shut down bars and restaurants, crushing beer sales.

Scott, for his part, has made the success of his 2020 promotions a top priority since his Fortnite concert deal with video game developer Epic Games set an all-time competitor views record for it with over 12.3 million viewers. platform.
And Scott’s October partnership with McDonald’s on the limited Travis Scott Meal promotion left some of the burger maker’s locations out of stock.

“Scott is incredibly connected to his fans and what’s new and future in the culture,” Anheuser-Busch president of Beyond Beer Fabricio Zonzini said in a written statement. “As we continue our mission to lead innovation in the industry and optimize our portfolio for the future, I am excited to play a role in bringing Scott’s vision to deliver something new to the hard seltzer space. . “

Jordan Valinsky of CNN Business contributed to this report.

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