BARCELONA – Toni Freixa, candidate for Barcelona elections to be held next Sunday, saved his last, preliminary, coup for next Thursday: the announcement of ‘highly sophisticated’ negotiations with an investment fund in Hong Kong that will contribute $ 72 million to the Barça club per season, starting in 2022, for sponsoring the first team shirt.
This agreement, which Freixa has assured “will be closed soon,” is in addition to the agreement already announced and finalized in recent weeks with a multinational company that will pay $ 300 million to transfer control of 49 percent of Barça Corporate. and that the company itself Candidate disconnected from the one who speculated could have negotiated with management for the same amount. “It has nothing to do with it. I don’t know if the club managers have an agreement with anyone; we do,” he said, showing a document with that contract.
“We have very advanced talks with a sponsor for the shirt from the 2022-23 season and for five years for 60 million euros per year ($ 72 million), which is the highest sponsorship in the football world today,” explains Freixa. and found that the interested company “has an investment fund based in Hong Kong and with a presence in Silicon Valley that offers us an agreement that doesn’t call for exclusivity, so we can keep advertising up our sleeves.”
The candidate also revealed that this agreement would only ensure that Barcelona would wear the ad agency’s advertising on its shirt for matches played outside the Camp Nou. “It understands the significance of Barça and it would free us from advertising at home games,” he said, confirming that the company, ‘Hong Kong DSDAQ’, is a platform for digital assets (cryptocurrencies).
At the end of the campaign, Freixa launched a direct challenge to his opponents, Joan Laporta and Víctor Font, assuring that those contracts ‘that will mean so much money to the club’ would be made available to the winning candidate on Sunday as that. so was. not him. “I don’t think we will not win … But if another candidate is the winner, we will of course make all the agreements available to him. The interest of the club is above all and I would like to hear a similar message from them. … If they have some sort of similarity of this type, because I don’t know, ”he concluded.
The candidate ‘Fidels al Barça’ complained about the contempt of the media which he denounced suffered from much of the Spanish media during the campaign, warning that ‘the partners are following the campaign and many of not understanding the things that Today, for example, I listened to an interview with a candidate on a public radio station where he was only asked about another candidate … We don’t exist for them. Nor do they call us because there are media speakers who are interested in focusing only on two candidates. The partners see it, they realize what is happening and they don’t let themselves be fooled. “
To make it clear that he is not at all offside or inferior to Laporta and Font, Freixa revealed that he has also spoken to Jordi Cruyff “but we are respectful”. “Of course we spoke to Jordi, as well as all the relevant people who were used during the campaign. We didn’t use his name, as others do, because his figure deserves respect.”
Referring to election day, the candidate assured that his “is both the useful and necessary vote.” First, because we are the only independent person, that we don’t owe any favors, and second, because we are the only ones who have explained our voice. program in depth. No, we are not the candidate hiding awaiting the implementation of the campaign, nor the one who has to correct himself every two by three ”.
And finally, he did not pass up the opportunity to refer to the arrests of Bartomeu and Masferrer on Monday, as it was all “a performance pursuing a purpose. I do not judge the facts or distrust justice, nor the presumption of innocence. But this has come out now, in the middle of the campaign … There is a perverse environment that wants to point me out as a continuist, but the partner cannot be misled.