A small town in California, United States, has started paying tourists to visit it, with the aim of reviving tourism and local businesses affected by the coronavirus pandemic.
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“The Santa Maria Valley It’s less crowded than other California destinations and offers budget-conscious travelers more for less in a time of economic recovery, ” said Jennifer Harrison, director of tourism for this city, which is about 100 miles away, in a statement Friday. north of Santa Barbara.
For example, the program “Visit the Santa Maria Valley“It will pay tourists $ 100 if they stay at one of the hotels in the area for a minimum of two nights.
Instead of a payment in cash or via a bank account, the local authorities will issue a voucher worth that amount that can be used in any of the wineries, breweries or restaurants in the city until March 31.
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With this initiative, Harrison explained that the local mayor’s office is committed to helping local businesses while tourists enjoy a “safe and memorable” experience in the Santa Maria Valley.
The Central Coast region of California has 13 beaches and 34 wine tasting rooms, all within a 30-minute drive of the city, according to the website. Santa Maria Valley, which lists several activities including excursions, golf, art exploration and bird watching, among others.
“Our wine tasting rooms, outdoor areas, restaurants and hotels have worked together to develop health and safety protocols so that visitors can safely experience the charm of the area,” Harrison insisted when asked about the risks of traveling during the pandemic.
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In this sense, he explained that the city’s low density makes it easier to comply with the social distance guidelines recommended by the Centers for Disease Control and Prevention (CDC, in the acronym in English).
Additionally, because of its remote location, this city’s remote location generally attracts visitors who travel by car rather than by plane.
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