Grape-Nuts should be “completely back” on the shelves in the spring, she said.
From 2015 to 2019, the U.S. ready-to-eat cereal market fell between one and two percent each year, according to data from Euromonitor International. From 2019 to 2020, the market grew by nearly 20% to approximately $ 10.6 billion.
The grape nut shortage is due to the fact that demand for consumer goods has put pressure on supply chains leading to shortages.
That said, people who can’t get enough of Grape-Nuts can breathe a sigh of relief. Fans can rest assured that “we have absolutely no plans to phase out Grape-Nuts cereals,” DeRock said.
The grain has been around since 1897, when it was developed by founder CW Post himself, according to the Grape-Nuts website. It is made with wheat and barley, but without grapes or nuts. Post also makes cereals with honey, oat, silica and raisin bran.
A post on the Grape-Nuts websites begs concerned customers to be patient.
“Keep in mind that our team members work hard every day to safely manufacture and ship products to our consumers in this unique time,” he says. “We expect our [Grape-Nuts] to be available again at your favorite store in the coming months. ”