REDWOOD CITY, California – (BUSINESS WIRE) – Today, Electronic Arts Inc. (NASDAQ: EA) has announced a multi-year extension of the UEFA license, keeping the pinnacle of club football exclusive to EA SPORTS. EA Expands Access to Football Video Games Through Multiple Mobile Offers in Development and Expanding Free Downloadable PC FIFA Online 4 title reached up to 80 million players in more than 15 new countries. Plus, the franchise will launch on Stadia for the first time when EA SPORTS FIFA 21 will be available for Stadia starting March 17.
This expansion builds on the continued growth and success of the EA SPORTS FIFA franchise. EA SPORTS FIFA 21 was the best-selling game in the UK in 2020, it is consistently one of the most popular games in the world, and the EA SPORTS FIFA franchise has now sold more than 325 million copies during its lifetime. In addition, more players are playing EA SPORTS FIFA 21 then break the final record EA SPORTS FIFA 20 at this point in their respective product cycles, illustrating that fan interest continues to grow.
“Our vision is to create the most authentic, social and connected football experience by bringing our games to more devices, more countries and more fans around the world,” said DJ Jackson, VP, EA SPORTS Brand. “EA SPORTS continues to rapidly transform the way fans consume sports by moving football from a passive and planned experience to an interactive one that can be accessed at any time. This is the world’s game, and EA SPORTS is committed to further connecting players, athletes, clubs and leagues and growing the love of football worldwide. ”
UEFA and EA SPORTS are two of the biggest names in global football, synonymous with innovation, competition and dedication to improving the game of the world. More than 150 million minutes of UEFA Champions League football have been played to date EA SPORTS FIFA games on console and pc. The new license extension gives the EA SPORTS FIFA ecosystem exclusive rights to the UEFA Champions League, as well as the UEFA Europa League and UEFA Super Cup. The partnership is also poised to help grow the eChampions League, an integral and important tournament within the EA SPORTS FIFA Global Series competitive game schedule.
To grow further EA SPORTS FIFA fandom, it is paramount to provide players with more ways to play. Download it for free FIFA Online 4 experience on PC, widely played in Asia, will be available for the first time in Russia, Poland, Turkey and more, potentially bringing the game to tens of millions of passionate football fans. EA SPORTS FIFA 21 launches for Stadia on March 17 and allows players to play their favorite video games directly on screens they already own.
Mobile remains the most popular gaming platform in the world, and EA SPORTS has six football experiences in the works, ranging from authentic simulation to unique arcade formats that offer new ways to play for everyone. More details about these diverse mobile football experiences will be announced at a later date.
EA SPORTS reaches players around the world and introduced six new console and PC experiences in the past year, as well as ongoing live service offerings on PC and mobile. EA SPORTS franchises delivered sports entertainment to fans around the world with a range of authentic, in-depth experiences that brought players closer to the sports, teams and leagues they love.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a world leader in digital interactive entertainment. The company develops and supplies games, content and online services for internet-connected consoles, mobile devices and PCs.
In fiscal 2020, EA posted GAAP net sales of $ 5.5 billion. EA, headquartered in Redwood City, Calif., Is recognized for a portfolio of acclaimed, premium brands including EA SPORTS ™ FIFA, Battlefield ™, Apex Legends ™, The Sims ™, Madden NFL, Need for Speed ™, Titanfall ™ and Plants vs. Zombies ™. More information about EA is available at www.ea.com/news.
EA SPORTS, Battlefield, Apex Legends, The Sims, Need for Speed, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. Madden, FIFA and the NFL are the property of their respective owners and used with permission.
About UEFA
UEFA is the governing body of European football. UEFA’s mission is to promote, protect and develop European football at every level of the game, promote the principles of unity and solidarity, and address all questions related to European football. For more information, visit UEFA.org.
Category: EA Sports