The Mexican player’s brand identity is crafted with the same quality as that of the NBA team
The former player of the Chivas It has catapulted itself to unexpected heights in the marketplace, the company it represents has even benefited from the criticism from its fans.
Norma Palafox She recently announced her personal brand, positioning her last name even higher than it already was and setting a precedent in Mexican sports, particularly among women. Likewise, the management of her image has established a link between the Sonoran, New York City and the basketball team, Houston missiles.
At this time, Norma Palafox pauses in football due to his participation in the Exathlon in the United States, and in this way he continues to benefit from his status as
Guillermo Zamarripa, partner of ‘The Marketing Jersey’, an agency that manages Norma Palafox, approved in an interview with ESPN Digital all doubts about the Sonoran’s new plans and entrepreneurial spirit.
How’s the issue of Norma Palafox’s personal brand going?
Well, right now it’s in a trademark registration project in Mexico. It is a brand designed with a studio in New York, a boutique with years of experience that has generated very strong identities in the sports industry, such as the logo of Houston Rockets NBA, New York City MLS […] at that level of quality he expanded the identity of Norma Palafox ”.
“Why is it done with that level of detail? Because we believe that Norma is at the peak of that level of structure.
How do you take in the fact that in football, where Norma Palafox became known, at the moment does not shine with goals and criticizes social networks?
“See, the truth is not something that worries us; I think it is a problem that we try to work with the players in the sense that it is impossible for everyone to like them. It is a reality that while they are talking about you, it is something that is being sought. Too bad they didn’t talk about it; more for a matter of brand growth, it is necessary for people to give their opinion, and not all comments will be positive. “
So it’s a matter of simply dealing with the pressure and in Norma’s case, that connection with her content-generating facet, that criticism that if she no longer shines in football, it will always exist, it will be latent. what Norma has learned to deal with every day, and she’s doing really well. “
Ultimately, all of this will pay dividends to you in the marketing issue, right?
If we go to the statistics, halfway through last year, Norma was at 4.1 million followers; At the moment it is 5.98. So in just under a year, it had nearly two million followers. Its growth is relentless. There are few platforms, few
How did you and Norma Palafox ‘click’?
“We have an excellent relationship with Norma, we understand her strengths, what she is passionate about, what she likes, and based on those priorities, both in sport and personally, we develop a strategy. Obviously, Norma has a facility to generate content, unbelievable; So much of what the agency does is generate strategies so that it stays in touch with its fans. Norma connects with her fans in a very natural way, and well, we create those kinds of opportunities for her audience to keep growing. “
“At the time she was worried about being a businesswoman and instead of waiting for us and having it like a dream, we gave ourselves the task of chasing an opportunity, and a few months later we were able to close something with Miguel Layún for Norma to be a partner with Café 19 (project in which they also participate Iker Casillas Hector Herrera Y Diego LainezOur job as an agency is to find opportunities, while being athletes, to take advantage of their platform and that is, shall we say, what Norma does differently. He’s not sorry, let’s say, or he won’t ask the clubs for permission to generate his life ”.
Why do you think everything he does works for him?
Norma is well aware that one thing is to be a soccer player, another thing is to be a business woman, another thing is a content generator, and another thing is to be someone. are ambitious and proactive looking for projects that, above all, generate resources … If I had to summarize this issue, Norma definitely highlights a before and after as there are other players belonging to the agency who are doing a great job ; case of Janelly Farías, that what he does outside the context of football is unbelievable ”.
How did they get Pachuca to agree to hire her and let her participate in a reality show?
“In that sense it is a unique case, we are innovating. Pachuca understood the situation very well; that’s where Norma Palafox’s courage comes from, both on and off the field. The club that doesn’t want to see it is a club that doesn’t take advantage of it; it’s that simple. Pachuca He got it, he got it, and the truth was it was a good negotiation from the agency […] they understand that when Norma returns, the impact on and out of court will be there. “
When should you register with the Pachuca Club?
“It is not known when Exatlón will leave. But he has to report in the preseason of the next tournament, I can confirm that. Norma will stay with Pachuca for at least a year, and the intention is that she will not leave the team all year ”.
Norma Palafox does not stop with football
Do you think Norma is concerned about marketing issues to retire for good?
‘The truth is that retiring, no; that decision is not there and will not be. I’ve seen Norma play football for years. This is something you are passionate about, it is something you want to keep doing. If she decides to return to the Exatlón, we announce that she has signed Pachucabecause for her it was important to send the message that she will not retire to the court ”.
“Unfortunately, in the context of women’s football, players sometimes like it Norma Palafox They have to make tough decisions, such as taking part in a sports reality show to generate and have enough resources, and then continue betting on women’s football. That is a reality. Opportunities like this generate more resources than playing football, but it is not Norma’s intention to retire. but at the same time it will continue to participate, be activated and the brand will continue to grow outside the context of the field ”.