Buoyed by the release of the iPhone 12 and the increase in technology consumption due to the covid-19 pandemic, Apple posted the highest revenue in its history in the past three months – the first of fiscal year 2021 – at $ 111,439 million in sales.
In comparison, in the same period last year, the company led by Tim Cook earned 91,819 million euros, which is 21.3% less than it has now reached.
In addition, Apple’s earnings grew 29% to 28,755 million in the past three months, while shareholders of the bitten apple firm held $ 1.70 per share, up from 1.26 a year ago.
IPhone sales are skyrocketing
This record revenue was driven by the rebound in iPhone phone sales – after a year of declining numbers – which rose 17% year-on-year over the past three months, benefiting the Cupertino, California, US company. Sales of $ 65,597 million.
Overall, all of the company’s hardware underwent a significant revival as, in addition to the iPhone, revenues of Mac computers were up 21% and sales of iPad tablets were up 41%.
The services segment (which includes from App Store sales to subscriptions like Apple Music and Apple TV +), which was considered strategic for the company’s future and has been at the forefront of growth in recent quarters, also increased 24 this time % to 15,761 million euro turnover.
More significant was the growth in the wearable technology and home accessories segment (including the company’s Apple Watch and smart speakers), which rose 30% to 12,971 million.
A model that lasted longer than usual
The accounts presented on Wednesday are the first to reflect sales of the company’s latest phone model, the iPhone 12, the first to be compatible with 5G high-speed internet networks, equipped with an OLED display and available in three sizes: standard , Mini and Pro Max. .
Due to the logistical issues resulting from the factory closures caused by the pandemic, Apple’s new phone was presented later than usual, and instead of unveiling in September as usual, the company did so in mid-October.
In addition to coinciding with the Christmas period, traditionally the one with the highest sales in the company, and with the presentation of new hardware models, the large sales growth in the past three months is also explained by the effects of the covid pandemic. 19, which have promoted telecommuting and leisure time over the Internet.
Restores market in China
Apple sales improved around the world, including in America and Europe, the main markets, but if there is one whose growth is particularly noticeable, it is China, which has been on the decline for a few years and now suddenly recovered. , with sales up 57% in the last three months.
“We are delighted with the enthusiastic response from consumers to the next-generation product line that we introduced during a historic holiday season,” said Tim Cook, CEO of the company, presenting the results.
Despite the record numbers reported by the company, Apple shares reacted lower in the stock markets, dropping 2.69% to $ 137.89 per share in electronic trading after closing.