La house, a leading Latin American real estate technology startup, announced the closure of one investment round series B for $ 35 million, led by the firm Greenspring Associates and with the participation of Hometeam Ventures, a fund specialized in investing in real estate innovation with impact; also participated Kaszek Ventures, Acrew Capital, NFX, IMO Ventures and angel investors, such as Spencer Rascoff, founder of Zillow. The money will be used to strengthen its technology platform and product, and to expand its operations to other cities in Mexico.
La house speed up transactions traditional brokers offer through proprietary technology that makes recommendations based on data analysis free advice and support users in the home buying process, while developers and realtors can place their inventory faster. It also reduces the sales process On average 12 months to 6 weeks, and actually they sell real estate for more than $ 500 million on an annual basis.
Founded by the Mexican Rodrigo Sánchez-Ríos and Colombians Santiago García, Jerónimo and Tomás Uribe. The Haus closed a Serie A round for $ 10 million in the first half of 2020. This Serie B preventive It is the result of investor interest in the rapid growth and positive results it has achieved in Mexico City, Medellín and Bogotá. In CDMX it is proptech increased its market share six times and quadrupled the number of homes sold through its online platform, with an annual transaction volume greater than $ 2,800 million pesos.
Santiago García, founder and partner of La Haus. Photo. Thanks to La Haus.
“The change expected in 10 years for technology adoption happened in a few months, we’re living one irreversible acceleration with an unprecedented willingness of buyers and sellers to use digital tools. The new reality also changed the paradigm of what our home means and the time we spend in it, adding to one global trend of historical lows in interest rates. We are at a good time to acquire a home, ”he says. Rodrigo Sánchez-Ríos, President of La house.
Rodrigo Sánchez-Ríos, President of La Haus. Photo. Thanks to La Haus.
“With the technology vision and 100% digital process that we have developed over the past three years, we will seize these opportunities to become the dominant player in the proptech industry in Latin America and achieve our goal of becoming the world’s most valuable sector. , but one of the least innovative: real estate. We are facilitate and increase access one of the greatest drivers of prosperity in existence, home ownership, thus contributing to a stronger middle class in the region, ”he adds.
Over the past year, the La Haus team was reinforced by talented experienced in scaling businesses: as new Chief Product Officer, he joined Thomas floracks, recognized as one of the key figures in product and UX in the region’s technology ecosystem. In the same period, the company has developed and launched the first platform for the commercialization of new developments, an option for the 100% digital purchase of apartments in presale; and promoted the virtual fair “ExpoTuDepa”.
“We see incredible opportunities in growing proptech companies in Latin America, a region of more than 600 million people, and with relatively low but ever-increasing home ownership,” said Seyonne Kang, partner at Greenspring Associates. “They have little competition from traditional companies and serve a huge and growing population that is just starting to embrace online transactions. The Haus stands out as a leader in this space for its vision and trajectory, having scaled its fledgling business to two countries. We are excited about the outlook for the company and look forward to being part of its continued success. “