Boston Consulting Group (BCG) and The Network, two global consulting firms, conducted a survey in 190 countries to find out which places people prefer to live for personal or work reasons.
The study is called ‘Decoding Global Talent, Onsite and Virtual’ (in Spanish ‘Decoding global talent in situ or virtual) and identified a special change that changed the landscape.
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Back in the day, the ‘American dream’ was still valid and most people wanted to get to know the United States, or at least chose it as their main destination to work.
Now a new variable came into play: the pandemic. A situation that changed preferences while traveling, causing People are leaning towards the countries that have best addressed the health crisis or that have the least number of COVID-19 cases.
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This is the list of the 10 countries people prefer to go to:
This graph illustrates the behavior of the most popular countries over the past 6 years.
Boston Consulting Group (BCG) and the network
1. Canada
Toronto is Canada’s economic capital.
Canada has been in the ‘top 10’ since 2014, but remained in third place. In 2020 it rose to the top spot.
The country is the destination of choice for people who want to work abroad, including those who have a master’s or doctoral degree, who have
education or digital experience and especially those under 30 years of age.
2. United States
The United States has been heavily criticized for its handling of the pandemic, especially during the Trump administration.
The United States used to be the favorite place for travelers. However, in 2020, and given the global health situation, it moved to second place and was replaced by Canada.
One of the reasons for this decline, identified by Boston Consulting Group and The Network, is “the inconsistent response to the pandemic, the adoption of more nationalist policies and social unrest
It’s worth remembering that in mid-2020 and with restrictions due to covid-19, there were massive protests against the police brutality following George Floyd’s death from suffocation. Moreover, the troubled climate before the presidential election made the social panorama tense. economy and labor.
3. Australia
One of the most famous cities in Australia is Sydney, known for its majestic Opera House.
Australia continues to rise.
In 2014, this country was in seventh place. In 2018, it rose to fourth place and in the most recent study, it came third.
Except it’s a country with a great tourist attraction because of its beaches, is highly desired by those who wish to study in the most prestigious universities.
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4. Germany
EFE / EPA / CLEMENS BILAN
This European country went from second place to fourth place.
Nevertheless, it is not so likely to be the fault of the country itself, but of the entire continent with so many cases of covid-19.
This would also explain why France, Spain and Italy fell.
Germany It continues to carry a large number of infections, which is why it has declared a quarantine in effect until March 28.
Meanwhile, a comprehensive vaccination strategy is underway, but the pace has not been as flexible as expected, causing concern and criticism in many quarters.
5. United Kingdom
London, the capital of England, is experiencing an exodus of civilians.
The English country remains stable in the same position as four years ago. However, it is worth noting in 2014 it reached second place
In recent years, the UK has been involved in the media turmoil for several reasons (not necessarily positively): the departure from the European Union, the number of cases of covid-19, the presence of a new strain of the virus and, recently the scandal at Buckingham Palace due to the retirement of the royals of Harry and Meghan.
6. Japan
The language is no longer a barrier, now people include Asian countries such as Japan in their destinations.
This is one of the two best Asian countries. He even moved up four places, from tenth to sixth.
The presence of Japan here indicates that language is no longer a barrier, since then the English-speaking countries dominated in the first place.
It’s worth noting that, while not in the top ten, South Korea quickly rose to 12th place, after being 24th (2018).
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7. Switzerland
This Central European country is known for its banking and financial sector, which are the key to its economy.
Switzerland moved up only one place. In 2018 it had dropped from position 5 to 8.
‘National Geographic’, see como a country with ‘dream landscapes’It’s the Alps that catch the eye of travelers from around the world and create unparalleled views.
8. Singapore
Singapore is one of the novelties in the top 10 this year.
The other Asian country on the list is Singapore.
It is his first time on the top and he did it steadily: he climbed ten places and is in 8th place.
Singapore also stood out last year efficient health control in the face of the challenges of covid-19. Since the start of the pandemic, it has caused about 60,000 cases and only 29 people died from that cause.
9. France
As experts have predicted, local tourism is the first to be reactivated in several countries.
France, on the other hand has declined gradually since 2014, going from position 6 to 7.
In this list he was in ninth place.
As for the pandemic, France was one of the first countries in Europe to reach one million people immunized against Covid-19 in January this year.
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10. New Zealand
Recently, Jacinda Ardern announced that in the country only the population will be immunized with the Pfizer-BioNTech vaccine.
This is the first time that New Zealand has been in the top 10
The island has received worldwide attention for Prime Minister Jacinda Ardern’s handling of the current pandemic crisis.
This nation was acting contrary to that of other areas on the list. Sandro Marzo, CEO and partner of BCG said that “the pandemic has traditionally made countries as well as cities attractive to work for, to be ranked.”
In fact, Spain, Italy and Sweden came off the podium. It is worth noting that in 2020 the first two sources of the pandemic were in Europe.
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