Consumer Insights company finds a big rise last year among Switch owners who don’t have other consoles
Nintendo is expanding the console market with the Switch, just as it did with the Wii, according to a new report from consumer insights agency, Interpret.
According to Interpret’s quarterly New Media Measure survey of 9,000 US consumers, 2020 saw a significant increase in the number of Switch owners without other game consoles in their homes.
Last year, 25% of Switch owners reported not owning other consoles, more than doubling the 12% of respondents in 2019 who owned a Switch, but nothing else.
The Switch also gained traction as the second console choice, as the number of people who reported owning another console besides the Switch rose from 25% in 2019 to 35% last year.
“We can infer that Nintendo has expanded the overall console map (as with the original Wii) as new console gamers enter the market,” said Interpret.
