Actor Jaleel White, whose character is Steve Urkel in Family matters was a cultural mainstay in the 1990s, enters the cannabis industry with its own brand, such as Forbes reports. His ItsPurpl line, which he produces in collaboration with 710 labs, includes variations of the Purple Urkle strain. ItsPurpl will launch in California on April 20.
‘What always struck me was there [was] not a clear brand leader for purple weed, ”said White Forbes“It made no sense that no significant company had claimed this job, so why not me?”
In addition to a classic Purple Urkle strain, White said there is a strain called Stefan which is Purple Urkle x The White.
“I feel a bit like Willy Wonka, the taste is so like grape candies,” he said of smoking the product through one of 710 Labs’ vape pens with proprietary resin pods. It will also be available in eighth and as Noodle Doinks with hand-rolled joints with fusilli noodle tips.