Seth Rogen announces the launch of his US cannabis company Houseplant: ‘This is honestly my life’s work’
Seth Rogen has announced the launch in the US of his cannabis company Houseplant.
The 38-year-old Pineapple Express actor revealed that his brand of ‘hand-smoked’ marijuana will arrive in California on March 11.
“If you know anything about me at all, I assume that I really like weed,” Seth began on his Instagram account. But what you probably don’t know about me is that I’ve been working on my own cannabis business for the past 10 years and we’re finally ready to launch in America.
Available soon! Seth Rogen has announced the launch in the US of his cannabis company Houseplant
“It’s called Houseplant, and what we do is bring you the best strains of weed that are hand-picked – and by that I mean hand-smoked – by me. It’s just the weed I love that I want to smoke, it’s in these cute little cans. We have an orange for sativa and a purple for indica. And it even stacks! ‘
Houseplant not only includes Seth’s favorite cannabis strains, but also includes accessories such as table lighters, a vinyl box set and even an ashtray designed by the actor.
“We have things like this block table lighter, a table lighter with an ashtray for the lid,” he said. “I’ve lost my lighters all the time, but not anymore because this guy is hard to lose! This is just the beginning. This is truly my life’s work, and I’ve never been more excited about anything. I hope you enjoy it.’
In 2019, Seth launched Houseplant, a line of pre-rolled joints and softgel capsules, together with Evan Goldberg.
Starting a buzz! Houseplant not only includes Seth’s favorite cannabis strains, but also accessories such as table lighters, a vinyl box set and even an ashtray set designed by the actor.
‘It’s in these cute little tins’: Rogen showed off the stylish tins that held his product
Snazzy: The orange cans will carry his line of sativa weed, while his purple can may contain sativas
The products have been sold in several Canadian provinces, but now Houseplant is also available in California.
Products will initially be for sale on the Houseplant website, followed by plans to sell it in several California dispensaries this spring.
Rogen and Goldberg ‘personally’ tested hundreds of strains before landing on the three available at launch: two sativas, Pancake Ice and Diablo Wind, in addition to an indica, Pink Moon.
Passion: Rogen called the line his ‘life’s work’
‘I can sell weed’: Rogen showed off a handful of his sativa, Pancake Ice
“Houseplant grew out of our love and passion for cannabis, design and art,” Seth said in a press release.
Evan and I also recognize that our lifelong dream of starting a cannabis lifestyle brand like Houseplant comes with a commitment to change the unjust and racist cannabis laws that still exist in today’s society.
“We understand our responsibility to correct those mistakes and are committed to creating a more diverse, equitable cannabis industry.”
History: Rogen initially launched Houseplant, a line of pre-rolled joints and softgel capsules, in 2019 with Evan Goldberg
Getting a High Note: Rogen hasn’t shied away from expressing his fondness for marijuana