Samsung Galaxy is now the exclusive mobile partner of Twitch Rivals, a year-long agreement in which the companies will collaborate on exclusive events and Twitch content.
The partnership checks many boxes for Samsung. Firstly, it helps boost the Samsung Galaxy product range and more specifically the 5G compatible range of mobile devices. Second, it’s a smart move for a display and mobile device maker during a moment in history when more people are gaming than ever before. Tapping into Twitch’s network of streamers at a time when it’s a explosion in viewership certainly doesn’t hurt at all.
Twitch Rivals and Samsung are teaming up on a number of mobile challenges, promotion of mobile gaming superstars and tournaments through a regular series called Mobile Mondays, presented by Samsung and handing out cash prizes. Obviously, Samsung has sweetened the pot for Galaxy and Twitch users with “extra benefits.” While it’s unclear what those bonus perks will entail, it’s certainly a smart way to sell some phones.
“With Samsung’s leading mobile gaming devices, gamers can not only stream their favorite Twitch Rivals content, but also fully participate in the unparalleled chat and interactivity that feeds the Twitch community,” said Lou Garate, Global Head of Sponsorship Sales at Twitch. in a statement. “As livestreaming and esports continue to grow exponentially, we look forward to partnering with Samsung to help the engaged and dedicated gaming audience access their Twitch Rivals content whenever and wherever they want.”
Samsung and Twitch will begin their partnership with a live Twitch Rivals stream at 4 p.m. ET on Wednesday before Samsung is big Galaxy unpacked event on Thursday. The Galaxy Unpacked event will be streamed on – you guessed it – the Twitch platform from 10 a.m. ET.
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