Sam’s Club said Monday that it is now selling the Echelon Fitness Sport’s Connected Bike, an alternative to the bike made by Peloton Interactive Inc. PTON,
and priced at $ 799 plus the cost of membership. The bike was made exclusively for Sam’s Club, which is part of the Walmart Inc. WMT,
wallet. The Sport’s Connected Bike comes with a 10-inch screen, 32 resistance levels and a six-month membership. “Interest in indoor cycling is reaching new heights, but for many people the reality of owning one still feels financially unattainable,” Lou Lentine, CEO of Echelon Fitness said in a statement. Peloton, which has seen its stocks fall by more than 32% so far, upgraded Monday. Shares of Walmart are down 10.4% so far for 2021. And the benchmark Dow Jones Industrial Average DJIA,
is up 4.4% for the period.