Prince Harry is no longer a working member of the royal family and has a new job: leading a Silicon Valley startup.
The Duke of Sussex will become chief impact officer of BetterUp Inc., the fast-growing coaching and mental health company, which the company is set to announce Tuesday.
The role is the latest foray into business for the Duke who, along with his wife, Meghan Markle, has given up the roles as full-time working members of the British monarchy and has landed a string of lucrative deals with their celebrity in recent months.
“I intend to make an impact in people’s lives,” Prince Harry said in an email response to questions about why he is taking the job. “Proactive coaching offers endless opportunities for personal development, increased awareness and a comprehensive better life.”
In the BetterUp position, Prince Harry is expected to have input into initiatives, including decisions about product strategies and charitable contributions, and to publicly advocate for topics related to mental health.