Prince Harry joins San Francisco-based startup BetterUp.com, which provides developmental coaching and mental health counseling.
The British Prince Harry, Duke of Sussex, is in the C-suite.
BetterUp Inc, a San Francisco-based startup offering online professional development coaching and mental health counseling, announced in a blog post on Tuesday that Harry has been named as its new chief impact officer.
BetterUp announced last month that it had raised $ 125 million in Series D funding, boosting its valuation to $ 1.73 billion – firmly in ‘unicorn’ territory defined as a private startup with a valuation above $ 1 billion.
The Wall Street Journal first reported that Harry joined the mental health company.
“As a member of the BetterUp executive team, Prince Harry will expand the work he has been doing for years as he educates and inspires our community and defends the importance of focusing on preventative mental fitness and human potential worldwide,” said Alexi Robichaux, co-founder and BetterUp CEO.
Prince Harry has spoken openly about his mental health problems following the death of his mother, Princess Diana, in a 1997 car accident in Paris.
Harry’s American wife, Meghan, the Duchess of Sussex, revealed in a high-profile interview with Oprah Winfrey aired earlier this month that the tensions of royal life had led her to have suicidal thoughts.
“I firmly believe that focusing on and prioritizing our mental fitness unlocks potential and opportunities that we never knew we had in us,” said Harry in the BetterUp blog post, adding that he personally interacts with one of the company’s coaches had worked and the service was available to employees of Archewell, the umbrella name for the couple’s foundation and their audio and video production companies.
Buckingham Palace announced in February that Harry and Meghan told Queen Elizabeth II that they would not be returning as working members of the royal family, formalizing a split initiated in January 2020 when the couple announced they would step down from their roles as senior royals.
Since then, the couple have made California their home and signed multi-year deals with Netflix and Spotify.