The Duke of Sussex has joined Silicon Valley startup BetterUp as its chief impact officer, the company told CNN Business on Tuesday. A spokesperson for Harry also confirmed the new role of the prince.
BetterUp provides coaching and mental health care to clients. The company’s website lists Harry as part of the leadership team and describes him as a “humanitarian, military veteran, mental health advocate and environmental activist.”
At BetterUp, Harry is expected to have input for decisions about product strategies and charitable contributions, and to publicly advocate for topics related to mental health, the paper reported. The newspaper said BetterUp declined to comment on how much Harry would be paid.
“It’s a meaningful and meaty role,” CEO Alexi Robichaux told the Wall Street Journal.
The Prince outlined his reasons for joining BetterUp in a company blog post, saying he recognized a “shared passion” for helping people in Robichaux.
“What struck me about BetterUp was that the company’s mission to unlock the potential in people everywhere requires innovation, impact and integrity. Their team has been delivering that work for years,” said Harry.
Harry also said he had personally benefited from coaching from BetterUp.
“Personally, I have found working with a BetterUp coach invaluable. I was matched with a really great coach who gave me solid advice and a fresh perspective,” said Harry in the blog post.
The prince has taken on another big job since his departure from the United Kingdom. Spotify has an exclusive partnership with Archewell Audio, a production company founded by the Duke and Duchess of Sussex.