The people at Popeyes are known for frying chicken, but apparently they also know how to give a good burn.
On Tuesday, Popeyes appeared to be taking a not-so-subtle jab at Taco Bell’s upcoming “Chicken Sandwich Taco” – a new menu item announced by Taco Bell on Monday – by instructing their customers to make their own “tacos” from the existing Popeyes Chicken Sandwich.
The fast food chain shared this “do-it-yourself food hack” in a TikTok tutorial hosted by a Popeyes employee. In the clip, viewers were instructed to buy a Popeyes Chicken Sandwich, rip the chicken breast in half, and make two “tacos” by folding the sandwiches and putting the chicken in it.
“To celebrate #TacoTwosday with the new DIY Popeyes Chicken Tacos, ”Popeyes wrote social mediaThe same chicken sandwich you love, but now in two tacos. Both folded by you. ‘
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It’s worth noting that Popeyes didn’t call Taco Bell directly – instead, the tutorial simply suggested that pickles (which are a regular part of the Popeyes Chicken Sandwich) are a suitable substitute for jalapenos (which come with Taco Bell’s Chicken Sandwich Taco).
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However, the cunning reference was not lost on social media. Social media users quickly connected, and some urged Taco Bell to respond.
Taco Bell, meanwhile, has yet to truly debut its Chicken Sandwich Taco. The item, described as a sandwich / taco hybrid, is scheduled to begin testing in Nashville and Charlotte in March, before rolling out nationwide sometime later in the year.
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Taco Bell’s latest announcement comes as more restaurants prepare for the “chicken sandwich wars” and battle the ever-popular Popeyes Chicken Sandwich. Among those preparing to launch their own new offering (all of which resemble the Popeyes Chicken Sandwich) include McDonald’s, Burger King, and Wendy’s.
Even KFC – a restaurant also owned by Taco Bell’s parent company Yum! Brands – has expanded its latest chicken sandwiches to restaurants across the country.