“Ponce Ciudad Ideal” is the new brand of the municipality

The mayor’s administration Luis Irizarry Pabón presented on Friday evening the new brand of the municipalities: “Ponce Ciudad Ideal”.

This initiative, which gives Ponce the name “Ideal City”, is committed to uncovering its great tourist, gastronomic, architectural and historical attractions and its main asset, its people, with the aim of bringing all these elements together under the same uniform symbol. , which is easily recognized throughout the world in all areas as a synonym for La Perla del Sur.

“My administration is committed to transformative change for a new city, full of opportunities, open and functional spaces that everyone can enjoy. We knew that this ideal city is possible and that it can rise from the hand of all the Ponceños and Puerto Ricans. Two months ago we took over the helm, hoisted the sails, shifted the compass, changed course and set course for a safe haven. We are already waking up from the exhausting swamp, from an induced coma that was holding us back as a city, ”said the first city council in written statements to the press.

“Without looking back, with red and black as standard bearers, we are on our way today to a well thought-out city, an ideal city. That is to say: ‘Ponce Ciudad Ideal’, an avant-garde, unique and complete city. City with industries, educational centers, hospitals, airport and first-class seaport. However, this wouldn’t be possible without the hardworking people who are committed to the Ponce cause. This is our city brand. Ponce will grow into the world, embrace it and fall in love with its charms and from here the whole Puerto Rican south will grow too, ”added Irizarry Pabón.

In the evening, the Directors of Cultural Development, Tourism Promotion and Economic Development, Ernie Rivera Collazo, Iván “Yuye” Rodríguez Y Jean Paul Gonzálezrespectively they presented the new concept of the city brand in terms of reach and impact.

“A city is measured not only by its latitude and longitude, but also by the hearts of the people, aware that the development of a brand is the foundation upon which large cities are built. We have set ourselves the task of researching and designing the combination of important and distinctive elements that will facilitate the recognition and positioning of Ponce in the minds of our people and its future visitors, ”said the Municipal Tourism Minister.

“The brand is the combination of the city’s distinctive colors, red and black, the Sol Trunco, delicate semicircular uprights, in the shape of a fan, that adorn the space above the doorways in our distinguished colonial architecture and that stand out in our Pump Park. Finally, the column, an element borrowed from the architectural design of our historic La Perla Theater. This architectural element of support is presented in our city’s new icon, which reflects the spirit of Ponce’s unbreakable pride, ”he added.

For his part, the director of economic development explained that with a massive advertising campaign they will mark a milestone and that they will have an economic impact.

“This master plan will be integrated into the public policy efforts for economic development that we have begun to implement for the city. Our economy expected a situation like this, it needed a new business model, more aggressive and dynamic, that takes into account our businessmen, merchants and entrepreneurs, to flourish together. The stagnation of years had to be banned and this initiative will put us in the lead to overcome all the situations we have faced as a city and country. This new image will undoubtedly take us into the 21st century, prompting us to capitalize on adversity, create new business opportunities and unprecedented commercialization, ”he said.

In the same way, the Director of Cultural Development explained every stamp, character or historical moment placed by means of a photographic representation on posters adorning the fence of the Plaza de La Esperanza.

“Without counting on our character figures, telling our story and involving the iconic places where everything happened or happens, the treasures we offer from Ponce to the world would not exist and we are proud to promote through our brand . Ponce is an ideal city, as the first ancestral peoples settled on its land more than three thousand years before Christ. They were the ones who discovered this little point on the map, where nature sowed its beauty and creativity, dreams and pride to get out of here, feelings that ran wild and left us the Ponce of today, ”said Rivera. Collazo.

The new city mark and logo will be shared with all merchants so that they can adopt it in their promotions.