The Pokemon Company has officially kicked off its 25th anniversary with a 2 minute video. The new video will serve as a spotlight for the various parts of the franchise, with nearly every part of the sprawling multimedia franchise appearing in one form or another. The video follows a series of rolling Poke Balls as they progress through a Rube Goldberg-esque sequence, past Pokemon cards, Pokemon plush toys and toys, and video game consoles and memorabilia. The video ends with the reveal that the Pokemon Company is teaming up with Katy Perry on a new music program called P25 Music, which will release new music throughout the year. You can watch the full video above.
As part of the anniversary celebration, the Pokemon Company has also released a new logo featuring Pikachu and the various Starter Pokemon from different games. Each set of Starter Pokemon takes part in some type of action that was unique to their region or first introduced during their generation of Pokemon games. For example, the Galar Starter Pokemon makes curry, while the Johto Pokemon, for example, surrounds a Pokemon. You can check out the new logo below:
1996 was just the beginning.
Whether you started in Kanto or boarded in Galar, the world of Pokémon is filled with thrilling battles and thrilling adventures – every journey is unique. # Pokemon25https://t.co/kQAygp61cx pic.twitter.com/TOdOiASyRI
– Pokémon (@Pokemon) January 13, 2021
Finally, the Pokemon Company also teased some of their upcoming plans for the rest of the year. In addition to the P25 Music project, the Pokemon Company also announced partnerships with Build-A-Bear Workshop, General Mills, Levi’s, McDonalds, Jazwares, Scholastic, Mattel, Funko, PowerA and the Wand Company. The Pokemon Trading Card Game will also release special collections with a 25th anniversary theme, along with oversized cards featuring Pikachu and other Starter Pokemon. The Pokemon Company has also released a new website hub that will serve as a central venue for all festivities related to the franchise’s 25th anniversary, and will look back across all Pokemon regions, starting with the Galar region and ending with the Kanto region from the first Pokemon games.
The Pokemon Company also noted that more “anniversary-related activations” are planned for the Pokemon anime, video games, mobile games and more throughout the year. Other big announcements for the franchise are planned, so keep an eye on ComicBook.com to keep up with all the big Pokemon news.