Remember when Peugeot said it came back to the US.? Let’s just say that may not be a priority anymore.
Carlos Tavares, CEO of Groupe PSA, said in 2018 that the company would make its next generation of cars US-compliant. There was only upside potential in the US, Tavares said then, nearly three years ago now.
This is what the CEO of Peugeot is saying now. From Automotive News:
‘We were talking about it last [Peugeot’s U.S. re-entry] a year and a half ago, before Stellantis, ” [Peugeot CEO Jean-Philippe Imparato] said. “We cannot expect Peugeot to be part of this new world in the coming days. I imagine that in the coming months because of the new strategy, we will have to adjust and rethink all elements, including this one. “
Imparato said it was important that the company does not overlap brands. However, he said the possible reintroduction of Peugeot in the US is still “on the table” for the future.
These are the kind of vague promises that make you think this might never happen, and you can’t really blame them. Peugeot left the US in 1991 saying it was too expensive to get its cars certified and, you know, they didn’t sell that many to really justify the exercise, or 4,292 cars in 1990.
Now the timing is, if possible, much worse. Peugeot is largely a car company, as in real cars, not big trucks and SUVs. So it wouldn’t be a surprise if Peugeot got here in today’s environment and fell flat on its face, given that gas is cheap and people still want big trucks and SUVs.
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I leave such decisions to the people who are paid for them, noting instead that Peugeot would definitely get here interesting, about the one and only thing I’m biased towards.
The Peugeot Sport Engineered 508 also looks fantastic.