Peter Moore joins Unity as SVP and GM of sports and live entertainment

Former Sega boss of EA finds new role at engine developer after Liverpool FC departure

Former EA and Sega boss Peter Moore has announced his new role following his departure from Liverpool FC last year as Unity’s SVP and GM of sports and live entertainment.

Moore shared the news in a tweet today, but gave no further details about the appointment.

Previously, Moore held a number of pivotal leadership positions in the industry, including president of Sega of America, corporate VP of Microsoft’s interactive entertainment division during the Xbox and Xbox 360 eras, head of EA Sports and COO of EA from 2012 to 2017.

He joined Liverpool FC in 2017 as CEO, a role he held for three years and announced that he would be leaving last year.

Earlier this month, Moore spoke to us about another recent appointment as a board member of mobile games publisher Nifty Games.

In the interview, he discussed the pivotal role of mobile gaming in breaking EA and Take-Two’s dominance in the sports gaming market, as well as the reasons behind his return to the gaming industry after being away for several years.

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