The new collection – labeled adidas x Peloton SS21 – was designed with the help of some of Peloton’s best cycling instructors, including Robin Arzón, Ally Love and Cody Rigsby.
Source: Platoon
Peloton and Adidas announced on Thursday that they are teaming up to create a new line of athletic apparel and lifestyle gear, in inclusive sizes and unisex styles.
The collection was designed with the help of some of Peloton’s best cycling instructors, including Robin Arzon, Ally Love and Cody Rigsby.
The merchandise, including shorts, hoodies, T-shirts, crew neck, sports bras, and joggers, retails for anywhere from $ 30 to $ 85. Sizes for the clothing go up to 2x, and unisex options are available. Starting March 25, they will be available for purchase on both companies’ websites and select Adidas and Peloton stores. The companies say this is the beginning of an on-going partnership, with more to come.
“At a time when we can’t be together physically, we have an incredible opportunity to help connected communities grow and continue to support people as they build their new fitness journeys at home,” said Aimee Arana, general manager of global training at Adidas. in a statement.
From March 25, the new line will be for sale on the Adidas website, the Peloton website and in selected Adidas and Peloton stores.
Source: Platoon
Adidas is the latest apparel company to join Platoon’s selection of brand partners. In addition to crafting its own pieces, Peloton sells apparel and accessories made by Lululemon and Nike on its website, as well as more niche players such as Beyond Yoga and Spiritual Gangster.
The clothing store is run by Jill Foley, wife of Peloton founder and CEO John Foley. It has never been a strong source of income, but is seen as a way for the company to attract new signups to its app-based membership through referral codes that offer clothing discounts. In the past, Peloton has noted that apparel sales are often offset by those referral discounts and other annual price cuts.
Platoon does not break out its clothing sales. Instead, they roll into the connected fitness products division.
By working with partners such as Adidas, Peloton sparks more interest in its brand and gives its subscribers access to exclusive content. Peloton said it will hold a series of on-demand classes starting Thursday to celebrate the launch of Adidas, as well as a special live class on March 25.
Other home fitness equipment manufacturers have taken a similar approach. For example, the athleisure brand Fabletics has a collaboration with rowing machine Hydrow. It designs and manufactures all Hydrow apparel and Hydrow trainers only wear Fabletics during workouts. SoulCycle, the New York City-based fitness company owned by Equinox, is also working with Lululemon and Nike on limited equipment from the SoulCycle brand.
Shares of Peloton are up more than 320% in the last 12 months, but are down nearly 30% so far, after a massive run-up in much of 2020. The company has a market cap of more than $ 30 billion.