Paramount is launching its big premieres through its new streaming platform

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Historic Paramount Studios will launch their major productions such as “Mission: Impossible 7”, “Top Gun: Maverick” and “A Quiet Place 2” directly via streaming 45 days after their theatrical release.

The titles will arrive on the new Paramount + platform, a container of productions similar to Netflix and Disney + that will open March 4 in the United States, Canada and Latin America, only to make their leap to the European continent later on.

Viacom CBS, owner of the brand, announced the strategy at an investor conference to promote the new service, which has two plans, one for $ 4.99 per month and the other for $ 9.99.

In this way, Paramount will imitate the strategy of other classic Hollywood studios.

During the pandemic, Disney released direct films such as ‘Soul’ (Pixar) and ‘Mulan’ (at an additional cost), while Warner Bros. made a more aggressive bet by releasing his tapes directly by ‘streaming’ the same day they arrived. to theaters.

“The public is changing their habits and we want to make sure these movies are available while they are still fresh after full theatrical release,” Jim Gianopulos, director of Paramount Pictures, explained to Variety magazine.

A new ‘streaming’ platform

With this maneuver, the study aims to boost subscriptions to a new streaming service arriving months, if not years later than those of its direct competitors, with HBO Max and Peacock (of NBCUniversal) being the most recent.

In recent months, Paramount had survived after selling movies like “The Trial of the Chicago 7”, “Coming 2 America” ​​and “Without Remorse” to Netflix and Amazon. However, the release dates for titles such as “Mission Impossible 7” have been postponed pending the reopening of theaters.

While the cinema release will prioritize 45 days for now, other movies will be released exclusively on Paramount +. Such is the case with the sequels to “Paranormal Activity”, “Pet Sematary” and “The In Between”.

To the more than 2,500 films that together will form a catalog, full of classics such as “Pulp Fiction”, will be added new versions of the series “The Rugrats” and “Fraiser”.

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