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Singer Ozuna became the first Latin artist to join Xset – the world’s fastest growing electronic games company – as a managing partner, investor and content creator.
“I have always loved games and with the global explosion in game culture it was important for me to be one of the first to get moving, both from an ownership and a talent standpoint,” Ozuna said in a press statement. . “The mix of music and games is only getting bigger and together with Xset I like to lead the way.”
“When we started talking to Ozuna and his team, I was impressed by their incredibly versatile approach to business. In addition to Ozuna’s incredible musical talent, his desire to bring his passion for video games to the Latin world stands out. It represents the spirit of Xset, ”said the company’s CEO and co-founder, Greg Selkoe. “We are very honored and delighted that Ozuna has chosen Xset as his team and family of games.”
In the coming weeks, Ozuna and Xset will deploy several major business initiatives, including games, content creation, NFT and product launches.