Nike’s new sneaker innovation? No hands needed

The new shoe from Nike can help athletes and non-athletes get out the door faster. The sporting goods company on Monday unveiled hands-free shoes that allow you to get dressed and undressed faster.

The new laceless shoe, called the Nike Go FlyEase, does not require wearers to use their hands to put on and take off the sneaker. According to the company, this makes it suitable for both people who are on the road a lot and for a range of athletes with a physical disability.

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Athletes and everyday people can put on the Nike Go FlyEase shoe without using their hands.

Nike


“In the Nike Go FlyEase, this translates to serving the widest possible range of active lifestyles – whether the wearer is champion fencer Bebe Vio, a student racing to class, or a parent with their hands full,” said Nike in a statement.

Vio, an Italian fencer, who as a child lost both her arms and legs to meningitis and competes in a wheelchair, walks with prosthetic legs. Putting on her shoes is usually a time consuming activity.

“I usually spend so much time getting into my shoes,” Vio said in a statement. “With the Nike Go FlyEase, all I have to do is put my feet in and jump on. The shoes are a new kind of technology not just for adaptive athletes, but for everyone’s real life.”


Bringing “adaptive wear” into the mainstream

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Sarah Reinertsen, an American Paralympic athlete and member of the FlyEase design team, said people with disabilities, pregnant women and busy parents, among others, have inspired the shoe concept.

“When you design for the most extreme needs, you unlock benefits for everyone,” she said. “If a shoe works for someone who has no hands, it will work for people who have two hands.”

“We were also inspired by pregnant women who don’t have children yet but can barely bend over in their third trimester,” added Reinertsen.

Previous FlyEase models allow for faster entry and exit through the use of zips and cords, but none are completely hands-free. The collection of running, basketball and everyday shoes is designed to “unlock benefits for all athletes,” said Nike.

The innovative $ 120 shoe will be available in limited quantities on February 15 and become more widely available later this year, Nike said.

Consumers on social media have praised the latest style.

“Hyped for the @Nike #GOFlyEase, my sister lost the use of her left arm in 2007 and that would be great for her,” Twitter said user Roman Ruiz.

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