Nick Jonas turns into an old man with a snap of his fingers in the Super Bowl ad for Dexcom’s Glucose Monitoring System.
The 28-year-old singer and actor revealed in 2007 that he has type 1 diabetes, making this new product obsolete the need for ‘finger pricks’ in daily glucose testing.
The Jumanji: Welcome to the Jungle star promoted the new device by showcasing visual effects technology that turns him into an old man.
Super Bowl: Nick Jonas turns into an old man with a snap of his fingers in the Super Bowl ad for Dexcom’s Glucose Monitoring System
Technology: The Jumanji: Welcome to the Jungle star promoted the new device by demonstrating visual effects technology that turns him into an old man. Nick Jonas stars in the new Dexcom Super Bowl commercial for 2021
Jonas was dressed in a dark gray shirt under a black leather jacket, starting out by saying, ‘We have the technology to do this,’ snapping his fingers and transforming into an older man.
With the snap of a finger, he is seen with gray hair and a gray beard with wrinkles, as he is described as a ‘Dexcom warrior’.
He marvels that we live in a time when ‘drones deliver parcels’ and yet ‘people with diabetes still prick their fingers?’
Nick recounts: Jonas was dressed in a dark gray shirt under a black leather jacket, starting out by saying, ‘We have the technology to do this’, snapping his fingers and turning into an older man
Warrior: With the snap of a finger, he is seen with gray hair and a gray beard with wrinkles, as he is described as a ‘Dexcom warrior’
Drones: He marvels that we live in a time when ‘drones deliver parcels’ and yet ‘people with diabetes still prick their fingers?’
He went on to say that we also have ‘self-driving cars, robots that vacuum’ and images of a Mars rover, yet people with diabetes have to deal with finger pricks.
The days of finger sticks seem over with Dexcom’s G6 Glucose Monitoring System, which is controlled from your phone.
“It shows your glucose right on your phone, and where it’s going, without finger pricks,” Jonas said.
Mars: He went on to say that we also have ‘self-driving cars, robots that vacuum’ and images of a Mars rover, yet people with diabetes have to deal with finger pricks
Dexcom: The days of fingersticks seem over with Dexcom’s G6 Glucose Monitoring System, controlled from your phone
No finger pricks: ‘It shows your glucose right on your phone, and where it’s going, without finger pricks,’ said Jonas
Jonas added this Dexcom G6 offering: “technology that makes us easier to manage our diabetes.”
“Looks like the future is now available,” he concluded as the Super Bowl commercial came to an end.
The commercial calls on people with diabetes to ‘get started’ with this new technology on their website Dexcom.com.
Easier: Jonas added this Dexcom G6 offering: ‘technology that makes us easier to manage our diabetes’
Getting Started: The commercial calls on people with diabetes to ‘get started’ with this new technology on their website Dexcom.com
The commercial will air Sunday during the first quarter of the Super Bowl, between the Kansas City Chiefs and Tampa Bay Buccaneers, via Ad Age.
“In an environment like COVID it is more relevant than ever. The fact that people are struggling with their health and are somewhat isolated, ”said Chad Patterson, senior VP, global marketing at Dexcom.
“For people who can’t get to their doctor, they can do that remotely with our technology,” he added.
Commercial: The commercial airs during the first quarter of the Super Bowl on Sunday, between the Kansas City Chiefs and Tampa Bay Buccaneers, via Ad Age
Relevant: ‘“In an environment like COVID it is more relevant than ever. The fact that people are struggling with their health and are somewhat isolated, ” says Chad Patterson, senior VP, global marketing, Dexcom