(Cnn in Spanish) – Apple held its virtual spring event under the slogan “Spring Loaded,” where it showcased the rumored and highly anticipated AirTag, the iPhone 12 in purple, and the new and colorful iMac – powered by Apple’s M1 chip – among other updates to existing ones. products and services of the brand.
Tim Cook, Apple’s CEO, started the event from the corporate campus in Cupertino, California. He began by emphasizing the company’s commitment to the environment. In anticipation of Earth Day, Apple announced the development of a sustainable forest restoration fund, the Restore Fund. He also spoke about the goal of being a 100% carbon neutral company by 2030, including the production line and the products.
Here we tell you everything Apple presented this Tuesday:
Llega Apple Card family
The tech giant’s first announcement was the introduction of the “Apple Card Family”. It is a financial service that allows people to share an Apple Card account and create a shared credit history.
According to Tim Cook, this solution will “help build financial equity.” Now anyone over the age of 13 can use the Apple Card family account, access the same rights to the account, and create a credit history. It can also be shared with children, as it provides credit limits and parental controls to teach safe financial habits.
Apple Card is Apple’s credit card issued by Goldman Sachs and available only to iPhone users. It will be available in the United States in May.
New podcast subscriptions
Apple announced a new paid subscription service called “Apple Podcast Subscriptions”. It is a space where users can access new series and exclusive content, as well as ad-free content. In May, Apple will also introduce channels to its podcast service, which are groups of curated content that users can explore more easily.
Apple Podcast subscriptions are available in 170 regions and countries starting May. Podcast creators will set their own prices, which can vary. Apple has Family Sharing, so up to six family members can share a podcast subscription.
New iPhone 12 in purple
The iPhone 12, both the standard version and the mini model, welcome a new color, purple. Apple’s latest phone features 5G technology, the A14 Bionic chip, an edge-to-edge LED display with Ceramic Shield that promises to be “four times more resistant to drops”.
The iPhone 12 in purple is available for pre-order this Friday and will go on sale on April 30.
Finally the AirTag arrives
Apple’s AirTag is one of the company’s new releases. Although this novelty has been rumored for quite some time, Apple officially presented it today.
The AirTag is a Bluetooth locator in the form of a small round tab that connects to Apple’s Find My app and helps you find objects such as keys, wallets, laptops or even the car. According to Apple, the AirTag is “designed to track things, not people,” so it keeps users’ location information anonymous with end-to-end encryption.
The Apple Bluetooth Finder is made of stainless steel and resistant to water and dust. It can be personalized with emojis or words. The AirTag pre-sale starts on April 20 and will be available from the 30th of the same month. The price for a single unit is $ 29 or you can buy four for $ 99.
Apple TV 4K y control Siri
Apple introduced the next generation Apple TV 4K that integrates the A12 Bionic chip – also present in the iPhone – and displays HDR images at high frame rates. The company indicated that users can use the iPhone’s camera sensor to calibrate the TV picture.
The Cupertino giant also introduced a new Siri controller, made from 100% recycled aluminum. This integrates tactile navigation buttons and a button dedicated to Siri on the side.
The new Apple TV 4K is available for pre-order starting April 30 for a starting price of $ 179. The new Siri remote is sold separately for $ 59.
New colored iMac
Apple introduced the new and colorful iMac line, which includes the new M1 chip.
The new iMac series – available in seven colors – offers great performance in a design that is just 11.5 millimeters thick. According to Apple, the compact design “reduces the volume of the iMac by 50%.” The new iMac has a 24-inch 4.5K Retina display with 11.3 million pixels and integrates for the first time the Touch ID button, which gives the user access to the computer, which allows you to make purchases via Apple Pay and from user can switch quickly.
The new iMac will be available in the second half of May with a starting price of US $ 1,299 for four colors and US $ 1,499 for the other three colors with additional features.
The M1 chip is coming to the iPad Pro
Apple has announced that its most powerful tablet, the iPad Pro, will now feature the M1 chip, which the tech company says is “a huge leap in performance.”
IPad Pro has a 12.9-inch Liquid Retina display, Thunderbolt support, and a new front-facing camera that provides more depth and access to the “Center Stage” feature. This keeps users in view when making video calls and automatically adjusts based on the number of people in the frame.
The new iPad Pro will be available for pre-order starting April 30 for a starting price of $ 799.
CNN’s Rishi Iyengar and Clare Duffy contributed to this report.