MADRID, April 21. (EUROPE PRESS) –
69 percent of young people between the ages of 20 and 30 consider mental well-being just as important as physical well-being, according to the report ‘The Age of Balance: the new habits in the digital management of well being’ that the consultancy firm Good Rebels has. conducted on a sample of 900 people of this age group in the United Kingdom, Mexico and Spain.
In concrete terms, this percentage rises to 72 percent in the case of Spain. Qualitative interviews showed that for these respondents, “being healthy involves a balance, a midpoint between obligations and leisure, between work and family, and time for oneself and socializing.” For this reason, sleep and relaxation (64%) or social relationships (39%) are areas of particular relevance.
Likewise, according to the survey, 72 percent of participants have changed their habits as a result of the pandemic and are now spending more time on wellness than before. In turn, 77 percent in Spain confirm that they spend time at least once a week on their personal well-being, with half saying they do it on a daily basis.
DIGITAL RESOURCES FOR GENERAL WELL-BEING
On the other hand, one in three respondents has paid for a digital wellness product or service, and the use of digital resources to manage their well-being is widespread. In Spain, video is the most used format by 67 percent of young people, followed by social networks (40%) and applications (35%).
For 60 percent of people in their twenties, these digital resources are essential to exercise and stay active, to manage their social relationships (45%) or mental well-being (42%).
In turn, online searches, social networks, digital advertising and word of mouth are the main channels of access to these types of services. But besides that, it is necessary to generate credibility and the information sources they consider most reliable are specialized web pages and medicine / health, followed by the profiles of professionals in social networks and applications.
“Our research allowed us to analyze the effect COVID-19 has had on the well-being of this age group and also how the industry has been impacted by changes over the past year,” said Data Tech’s partner and director in Good Rebels, Mar Castaño. .
“The results show that the pandemic has accelerated an existing trend, but the best a brand can offer a consumer in their twenties is a service or product that impacts their quality of life, motivates them and connects them with a comprehensive approach to self-care, and of course that experience has not been temporarily transferred to the Internet, as the future is truly digital, ”Castaño concludes.