Microsoft (MSFT) designs its own chips away from Intel (INTC)

Microsoft Corp. is working on internal processor designs for use in server computers running the company’s cloud services, contributing to an industry-wide effort to reduce dependency on Intel Corp.’s chip technology.

The largest software maker in the world uses Arm Ltd. is designing to produce a processor to be used in its data centers, according to people familiar with the plans. It is also exploring the use of a different chip that would power part of its Surface line of personal computers. The people asked not to be identified and discussed private initiatives. Intel’s stock fell 6.3% and closed at $ 47.46 in New York, keeping it 21% lower this year.

The move is a major commitment from Microsoft to provide itself with the most important piece of hardware it uses. Rivals in the cloud like Amazon.com Inc. is well underway with similar efforts. They have argued that their chips are better suited to some of their needs, providing cost and performance benefits over standard silicon mainly supplied by Intel.

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