Michael B. Jordan is making his Super Bowl commercial debut in a plug-in for Amazon’s Alexa speech recognition system.
The spot, titled “Alexa’s Body,” will run online for 90 seconds and will premiere on Sunday as a 60-second ad during the fourth quarter of Super Bowl LV. (Check out the game-ready version above.)
Jordan has shown his well-developed physique and leading looks in such films as Creed, Black Panther and the upcoming Tom Clancy thriller Without remorse (which will be out soon, yes, Amazon Prime Video). That aesthetic is key to the ad, which begins with a group of executives in a general office marveling at the design of a new, spherical Alexa device.
“I literally couldn’t imagine a nicer barrel for Alexa to be in,” says one woman. That’s when she stares out the window and sees an ad featuring Jordan in a matinee idol pose, which makes her daydream about another ‘vessel’ for the voice recognition system: Jordan himself.
In her reverie, Jordan teaches the married woman French phrases, helps her cook, and even joins her in a candle-lit bubble bath, where he reads to her a steamy passage from her audiobook. The over-intimacy of the interactions is so annoying to the wife’s husband that he is soon contradicting her voice commands, such as “add bath oil to my shopping list.”
The commercial was made by Amazon and agency Lucky Generals. It extends a string of several recent Super Bowl appearances for Alexa, whose ads feature a number of A-list stars such as Harrison Ford, Rebel Wilson, Cardi B, and Anthony Hopkins.