BEIJING (AP) – McDonald’s will be selling a sandwich made from spam in China on Monday with crushed Oreo cookies in a striking move that raises eyebrows.
Global brands, from restaurants to car manufacturers, sometimes release unusual products to appeal to Chinese flavor in the densely populated and intensely competitive market.
This is undoubtedly one of them.
“I loved it,” said a note signed Feifei Mao Enthusiast on the Sina Weibo microblogging service. ‘Is it because I love McDonald’s too much? Or is there something wrong with my taste? “
The sandwich is made from two slices of Spam, a product of Hormel Foods LLC, and Mondelez International’s Oreo cookies topped with mayonnaise.
McDonald’s Corp. said the sandwich was part of a series of ‘members only’ promotions to be released in China on Monday.
“There is no need to release unnecessary products,” said a response to the company’s microblogging account. It received more than 2,000 likes.
McDonald’s said it planned to sell no more than 400,000 of the “Lunchmeat Burgers.” It wasn’t clear how many were sold or how many people flooding social media with scathing comments had eaten one.
“If you hate someone but need to invite them to dinner, you can ask them to eat McDonald’s Oreo lunchmeat burger,” said a separate comment on Sina Weibo.
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This story has been edited to correct the spelling of Hormel.