Mexico City /
The Liga MX announced this Thursday Tecate with Heineken Mexico as your new sponsor from 2021, making the beer brand one of the main commercial partners of Mexican football.
The new sponsor was present at the presentation Mikel Arreola, President of Liga MX, as well as Mirta Bermúdez, Heineken Mexico’s External Communications and Reputation Manager, as well as Lino Villarreal, Director of the Tecate brand.
Through its history, Tecate is one of the brands most associated with different sports in Mexico, in the box, in Mexican League and Pacific League baseball, and with a lot of power in football, and it is exactly football that brings us together, ”said Lino Villarreal during a virtual press conference.
“In Mexico, football is the sport with the biggest fans and the one that arouses the most passions and therefore We are trying to strengthen our connection with Mexican football by forming an alliance with Liga MX. Starting this year, Tecate will become the official sponsor of Liga MX, the highest football competition in Mexico ”.
While the Executive Chairman of Liga MX He pointed out that this alliance is part of the work of his predecessor, Enrique Bonilla, who left office in early December to devote himself to international issues of the MX competition.
“It is a special day for a football country as Tecate becomes an official sponsor of our League, an achievement of Enrique Bonilla to which I thank. He is the first sponsor to contribute to the portfolio of sponsorships as executive president“, he pointed.
“I know this alliance will bring many positive things to Mexico. Our estimates are that the value of Liga MX is $ 1.9 billion. and its contribution for economic purposes represents 0.6 percent of gross domestic product ”.
It’s worth noting that Tecate is already an official sponsor of several Liga MX teams, such as Chivas, Pumas, Tigres, Puebla and Rayados.
The fact is, you don’t have to worry.
The fact is, you don’t have to worry.