Liberty launches new wireless rates for AT&T customers 50 and older

In what is defined as the first bidding move since the acquisition of AT&T Puerto Rico, Liberty Puerto Rico today announced a new mobile service pricing plan for residents of Puerto Rico and the U.S. Virgin Islands (USVI), targeting people 50 and older, called Unlimited 50+.

Under this new plan, discounts and security features against mobile fraud will be offered to new and existing customers.

“This offering is important to us because it is the first thing we’ve introduced to our new mobile customers,” said Naji Khoury, president and CEO of Liberty Puerto Rico. “As we have already done for our broadband, video and telephony customers, we want to provide our mobile customers with exceptional service combined with a world-class network and better value for money. We now have more flexibility to adapt our offers, taking into account the needs and preferences of our local markets ”.

The Unlimited 50+ plan includes unlimited voice, text and data services in Puerto Rico, USVI, United States, Mexico and Canada for $ 60 per month for one line, or $ 40 per month per month for two lines, for subscribers who log into automatic payment and electronic billing options The offer allows a maximum of two mobile phones per customer. In addition to the two lines, customers can add one per line tablet with unlimited data for an additional monthly fee of $ 20 or a smartwatch (“Smartwatch”) for $ 10 a month. In addition to The special rate, the Unlimited 50+ plan, offers free text messages to over 120 countries and access to the AT&T 5G network in Puerto Rico, USVI and the United States at no additional cost. This offer also includes Mobile security, a feature that automatically blocks and / or generates alerts for fraudulent calls and spam

Waldo Hooker, vice president of customer experience at Liberty Puerto Rico, added that the company created this offering to meet the needs of the population segment of 50 and older, which is steadily growing on the island. “It is well known that the 50+ segment in Puerto Rico and the US Virgin Islands is proportionally more important than in other markets in the US.” Recent data from the Puerto Rico Institute of Statistics shows that the median age in Puerto Rico continues to rise, from 37 years in 2010 to 43.2 years in 2019.

“We are very pleased to offer this rate to adults 50 and older, to provide this customer segment with a plan that better meets their current connectivity and communication needs,” said Hooker. “New and existing customers eligible for this offer can visit any AT&T store to sign up and get more value, quality service and access to the fastest wireless network in Puerto Rico and the US Virgin Islands.”

To qualify for the Unlimited 50+ plancustomers must meet the eligibility requirements. The account holder must be 50 or older. Customers also have the option to choose a new mobile phone from a wide variety of models, including 5G compatible devices, or to bring their own.

To enroll in the Unlimited 50+ plan, customers must visit an authorized AT&T store, newsstand, or retail store in Puerto Rico and the U.S. Virgin Islands and present a valid government-issued ID with age and age information.