Even though CES 2021 will be completely virtual this year, that doesn’t stop LG from being a little extra with its OLED demos. This year the company founded not one, not two, though three flashy demos from its 55-inch transparent OLED display.
Of the three, the most current demo is an extensive sushi bar. The display also acts as a contactless physical barrier between chef and guest, as well as a way to scroll through the menu or watch videos. At the same time, it doesn’t completely obstruct your view of the chef preparing your meal – which is the coolest thing about eating in a sushi bar. Appropriate, given the impact of the pandemic on indoor eating.
The company also plans to demonstrate how the display can be useful in subways. More specifically, replacing train car windows with a transparent display, so passengers can see information such as metro maps, weather and news while also seeing the sights. It’s a cool concept, but probably better suited to areas with beautiful scenery and not the crunchy NYC subway tunnels. LG demonstrated something similar in Beijing and Shenzen earlier this year.
LG is also creating a ‘smart bed’ whose transparent OLED is built into a frame that can be placed at the foot of the bed. The idea is that you can press a button, and poof, the screen pops out of the frame to “show information or TV content in different screen proportions”. This doesn’t matter very just as logical as the sushi bar or subway, but it is aimed at people who want to watch TV or a movie in bed and see the rest of the bedroom at the same time. While the frame is technically portable, you could theoretically port it to other rooms where that transparency might be more useful. (Still, as with Xiaomi’s transparent TVsIt’s unclear exactly who is crying out for transparent TVs in their homes.) LG is also integrating something it calls Cinematic Sound OLED (CSO) into the frame itself to eliminate the need for external speakers.
G / O Media can receive a commission
LG isn’t shy about trying out its cutting-edge display technology – and we have seen its transparent OLED rather. It’s more like this time when LG is trying to argue for how transparent OLEDs can fit into everyday life. The thing about transparent displays is that while you expect them to work as shown Minority reportThings like ambient light can make images appear blurred. However, LG claims that its transparent OLED requires no backlighting and offers 40% transparency – a step up from the 10% transparency that LG claims is typical of today’s transparent LCDs. It’s legitimately cool technology, but it is ridiculously expensive Bee $ 18,750 at LG’s website. In any case, LG isn’t the $ 87,000 you have to pay for his rollable 65-inch OLED TV.
It’s a shame we don’t get the chance to see these demos in person. LG’s CES screens have historically speaking been pretty amazing. The good news is that everyone, including the general public, will be able to view the demos virtually from January 11.