As every year, the breast cancer awareness month starts in October. But Los Angeles Sheriff Department officers are getting a head start on the pink parade by using pink handcuffs, pink badges, and other pink uniform accessories to – uh, remind people they’re being arrested to be screened for breast cancer. I wish I made this up.
Alex Villanueva, a real-life sheriff in Los Angeles, tweeted about the pink initiative on Wednesday, adding a photo of himself and two other officers holding their new pink cuffs. Unfortunately, their weapons will not be pink too.
Villanueva explains in the tweet that the pink outfit is meant to “get your attention,” as the sheriff’s department is raising awareness about breast cancer and praying for a cure. He also points out following tweets that doctors at the ward’s local hospital have noticed that more women are putting off their shoes mammograms as a result of covidNothing says “pray for the tits “ like getting arrested and getting a cop on a pink cockhandcuffs – that you can’t even see clearly with your hands shackled behind you But that doesn’t matter.
Turn pink for the cure is a common practice used by every major business from the NFL to the local coffee shop. As we have seen time and time again, these initiatives serve little to no purpose other than selling goods with a small percentage being donated to the Susan G. Komen Foundation, allowing brands to pat themselves on the back for their good work.
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But most of all, this pink wash stands out for its dedication to serving absolutely no purpose. The pink handcuffs are not for sale and no part of the parking tickets is donated to a foundation for breast cancer research. Villanueva tweeted that his ward had donated $ 10,000 to a local hospital, but that money doesn’t seem to be tied to the new pink equipment.
The irony of this situation did not go unnoticed by people on Twitter, one of them responded quickly with a stat of the National Commission for Correctional Health stating, “The incidence of cervical and breast cancers is higher in incarcerated women, probably related to under-screening both before and while in custody.” It’s almost like the target audience is different police officers, rather than the disadvantaged and undervalued people in the Los Angeles community. If the uniforms were also pink I might consider taking this more seriously.