New York. Donuts, free coffee or discounts are the new offers that some companies are preparing for those who prove they have been vaccinated, with the intention of promoting immunization and adapting their marketing campaigns to the reality of the pandemic.
Krispy Kreme’s cafeterias will begin offering free donuts in the United States this Monday to those who prove they’ve received the COVID vaccine, something they’ve already done with health personnel or teachers.
The promotion is valid nationwide and every day of the year, so a vaccinated person can enjoy a free daily donut if they choose.
Ecommerce start-up Drop has promised $ 50 discounts to those who share “selfies” with their vaccination card, in a trend of promotions for the vaccine beginning to spread.
“We have the opportunity to reach a wider audience in a way that is certainly commercial but also a good thing,” said Dave Skena, Krispy Kreme’s chief marketing officer, in the Wall Street Journal today.
According to Drop, it is the responsibility of companies to encourage them to participate in the pandemic vaccination campaign and to dispel any doubts about immunization.
Companies like Lyft and Uber offer discounts to people who attend vaccination centers, while Starbucks serves the centers where the injections are administered in Washington State, where it is located.
While some states, such as New York, guarantee employees a four-hour payment to receive the vaccine, companies such as Starbucks or Krispy Kreme across the country have paid hours to their employees for the time it takes to access the vaccine. Vaccine.