Some people who eat King’s Hawaiian sweet rolls feel the bread company is misleading them.
A class-action lawsuit has been filed in New York alleging that the company behind the reels is “misleading” customers, leading them to believe the reels are made in Hawaii. The documents filed allege that the scrolls were made in California.
“While Hawaiian sandwiches and the company name alone do not make people expect a product made in Hawaii any more than a moon cake on the moon, the prominent placement of Hilo Hawaii is misleading consumers,” said a representative from Sheehan & Associates PC wrote to Fox News via email. “This is especially true because King’s Hawaiian is the leading brand in this food category.”
On the company’s website, they say their “legacy of baking … begins in the 1950s in Hilo, Hawaii,” where founder opened Robert’s Bakery.
The lawsuit alleges that the plaintiffs would not have bought King’s Hawaiian sweet rolls if they had known they weren’t made in Hawaii. The pack is searched for damage and a change in label and packaging.
Kona Brewing and Hawaiian Host have also been sued for similar reasons Hawaii News Now.