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The Colombian artist’s single is a mix between reggaeton, hip-hop and country, while the video is set in the desert.
Karol G has influenced Spanish popular cultureThe Latin Grammy winner invites her fans to celebrate with the premiere of her new single “Location”, in collaboration with two of the most important exponents of Latin music, Anuel AA and J Balvin. The single is now available on all digital platforms.
“The most important thing for me is to give my fans a unique and different experience with each single, both musically and visually. “Location” is a very special song because I was able to work with artists I admire so much (after a few songs alone), we combined reggaeton / hip hop / country sounds and also made a super video full of energy and rodeo vibes !!! “assures Karol G. (We recommend: Luis Vázquez announces the release of his album” Beginnings “).
Featuring bilingual lines between English and Spanish, Karol G. Celebrates “Location” was produced by Ovy On The Drums, which proposes innovative sounds by combining reggaeton rhythms with hip hop and melodies influenced by the country genre. The video is directed by Colin Tilley, who manages to recreate a party in a desert, full of energy and a rodeo-like atmosphere.
“Location” is Karol G’s first collaboration, following the release of his worldwide hits “Ay DiOs Mío!” and “Bichota”, songs that conquered the top of the lists worldwide.
Recently, “Bichota” was crowned number 1 on YouTube’s “Top Global Songs and Videos” list, one on Billboard’s “Latin Airplay” list, and number two on Spotify’s “Global Top 200” list. The song reached more than 1.6 billion combined views on digital platforms and more than 540 million views on the video clip within 6 months of its release. In addition, it has received 8x Platinum certification from the RIAA. (You may be interested: Taylor Swift is re-recording her music and premiering “Love Story (Taylor’s Version)”).
Karol G is currently one of the most important female artists in the world. Accompanied by more than 80 million followers on her social networksKarol G has conquered the world with his music, surpassing more than 21.5 billion reproductions on digital platforms.
Likewise, the singer is in the Top 50 of the most listened to artists in the world according to the Spotify platform, with over 33.7 million monthly listeners, and also positions herself among the most influential female artists around all the greats.