Instagram is rolling out a new professional dashboard that will act as a central destination to track the performance of posts and access ‘professional tools’.
Instagram says the new Professional Dashboard has three main functions. First, it helps creators track performance by providing insights and trends based on an account’s performance. Second, Instagram claims that the tools on offer will help creators grow their businesses. They can easily access tools you used to manage their account more efficiently and also look at new tools they may not have known existed. They can also check monetization status and eligibility. Finally, Instagram says the dashboard will help creators stay up to date and how to get the most out of Instagram through curated educational resources.
If some of these features don’t sound new, it’s because they aren’t. Instagram admits that many of the features that fold into the Dashboard already existed on Instagram, but says that if you put them together in one central location, they will be easier to access and also find the specific tools or resources that a creator or company can click on. missing. their specific usage situation.
Instagram says the Professional Dashboard was created as a result of the success it has gained with other business-focused tools such as Badges, Instagram Shop, Checkout, and Branded Content tools.
“Since its launch in November, more than 82 million accounts have visited the Professional Resources hub and 37 million accounts have tapped on at least one item,” Instagram writes. “We have built on this momentum with the launch of the new Professional Dashboard and will continue to improve the experience in 2021.”
The professional dashboard is available for all business and creative accounts on Instagram and is rolling out to qualified accounts today.
(via Engadget)