IMPI renews the “El Chapo” brand for 10 years as daughter of the former leader of the Sinaloa cartel

The Mexican Institute of Industrial Property MAID) extended the rights to the trademark for another 10 years “El Chapo”, to Alejandrina Gisselle Guzmán Salazar, daughter of Joaquín “El Chapo” Guzmán, former leader of the Sinaloa Cartel to market leather products, toys, as well as Christmas decorations.

In files 1121747, 1219281 and 1205098, of which he has copies THE UNIVERSALdetails that the agency responsible for supplying trademarks in Mexico received a request on August 18, 2020 to renew the trademark of Guzmán Loera’s nickname, for use in leather products, animal hides, suitcases, umbrellas, umbrellas, walking sticks , among other things.

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Also for use in games and toys, gymnastics and sports supplies, as well as decorations for Christmas trees, advertising and office work.

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Photo: Archives

Four months later, on December 14, the Institute arrived responded and informed Guzmán Salazar the renewal of the brand, so it will take until 2030 before you have the rights to it and can market it in your company called Don Archi Sociedad Anónima de Capital Variable, established on December 20, 2018, by deed 13424 before notary public number 46 of Guadalajara.

“Don Archi Sociedad Anónima de Capital Variable” was named in honor of the boss’s middle name, as his full name is Joaquín Archivaldo Guzmán Loera.

Also read: “El Chapo 701” the clothing brand of Joaquín Guzmán Loera

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